The final assets needed to complete our campaign are the landing pages. Landing pages may be uploaded from outside HTML, or built from scratch using the landing page WYSIWYG editor within Eloqua, similar to the e-mails we built in Chapter 5, Managing E-mails.
Just as we did with the e-mails, we'll build out a template using the landing page editor, and use that template to create each of the landing pages.
There will be a total of four landing pages:
The Knowledge Center home page
An offer page for demand generation strategies
An offer page for integrating information
An offer page describing ways to gain insight into business data
Each of the offer pages will be linked to directly as call to actions from the e-mails we have already built. They will also be dynamic, where they will either show the content to the user or a form if the user is unknown or has incomplete contact information within Eloqua. We are putting a simple gate on our content, which requires...