We've discussed how tracking external sources can be done with regards to landing page visits. If landing pages contain forms to capture data, you may want to attribute the form submission to one of many different campaigns as well.
In the scenario where a single campaign is used, the form submissions will be attributed to that campaign automatically and there is no need for additional configuration. In the event that you are using several campaigns and sharing assets among them, you will normally want to attribute a form submission to just one of those campaigns.
Let us consider again the example of having multiple advertisements driving people to a landing page. There is one single landing page and one single form shared across multiple campaigns, one for each advertisement. Utilizing elqCampaignId
as a query string parameter, we will attribute the page visits to the campaign with the ID passed in the query string. If no further setup were to be done...