Now that we have reviewed campaigns and common scenarios while utilizing them, let's summarize some best practices. To ensure we capture as much data as possible for our campaigns, perform the following tasks:
Ensure standard digital assets are included in our campaigns: e-mails, forms, and landing pages.
Use external assets to add offline activity that should be included in our campaign measurement reporting.
Host landing pages in Eloqua whenever possible instead of using landing pages hosted somewhere else.
While using Eloqua's hosted landing pages, create separate pages if you would like to report on the different versions in the same campaign easily.
Create multiple campaigns if you need to report on multiple landing page sources to simplify reporting, but consider using query strings if scalability is a concern.
Ensure you are sending an
elqCampaignIdvalue in a hidden form field if a single form is being shared across multiple campaigns.