A common requirement for campaigns that utilize Eloqua is to measure the source of those who engage in the campaigns. From the data that will automatically be captured in Eloqua, we'll know how many e-mails were sent, opened, and clicked, and we'll know how many people visited landing pages for our campaigns. Unless we plan ahead to identify the landing page visitors that come from advertisements and other sources, we would have little to analyze if we wanted to know which visits to the landing page were sourced from different places.
If we have multiple advertisements, for example sending people to landing page(s) for our campaign(s), there are several ways we can manage our campaign(s) to measure the sources. One approach would be to use one campaign and distinguish among visitors that come from the different advertisements. This can be accomplished in one of the two following ways:
Unique landing pages can be built for each different source. For...