With an overview of the data and its relationship to contacts in Eloqua, we're ready to create our segment.
Navigate to Contacts | Segments, click on Create a Segment, select Blank Segment, and click on Choose. Double-click on the name of the segment in the top-left panel to rename it to Beyn Engage Segment
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Just as we did in Chapter 1, Creating Your First Campaign, we will add ourself as the sole member of the segment by clicking on the + button in the left panel and selecting Filter Criteria. Next, double-click on Compare Contact Fields from the right panel, and then double-click on the Compare Contact Fields box that is added to the middle panel. Here, select Email Address exactly and enter your e-mail address.
You can also double-click on the Shared Filter component in the left panel to update its name and description. Because this is a test campaign, we will leave our segment with just our self as the sole member. Click on Save.
Before we update our campaign with the segment, let...