Lead scoring in Eloqua allows us to build models, which are a collection of rules and corresponding points, used to automatically calculate the suitability of a contact based on our optimal buyer profile. For example, if we consider our market to be C-level executives, we will score contacts with a title of CEO, CIO, and so on—with points to reflect their value to us as potential leads. Additionally, we can add points to their score based on their activity of interacting through e-mails, website, forms, digital campaigns, and so on.
The combined score, with one component made up of profile information and one component made up of measurable activity, is called a co-dynamic lead score. We will set up a lead scoring model just for our campaign. It is also common to create a single lead score model or just a few, each representing a different buyer profile score at a global level.
Follow the given steps to create a lead scoring model:
Navigate to Contacts | Lead Scoring and click...