Book Image

Learning Tableau 2022 - Fifth Edition

By : Joshua N. Milligan
Book Image

Learning Tableau 2022 - Fifth Edition

By: Joshua N. Milligan

Overview of this book

Learning Tableau 2022 helps you get started with Tableau and data visualization, but it does more than just cover the basic principles. It helps you understand how to analyze and communicate data visually, and articulate data stories using advanced features. This new edition is updated with Tableau’s latest features, such as dashboard extensions, Explain Data, and integration with CRM Analytics (Einstein Analytics), which will help you harness the full potential of artificial intelligence (AI) and predictive modeling in Tableau. After an exploration of the core principles, this book will teach you how to use table and level of detail calculations to extend and alter default visualizations, build interactive dashboards, and master the art of telling stories with data. You’ll learn about visual statistical analytics and create different types of static and animated visualizations and dashboards for rich user experiences. We then move on to interlinking different data sources with Tableau’s Data Model capabilities, along with maps and geospatial visualization. You will further use Tableau Prep Builder’s ability to efficiently clean and structure data. By the end of this book, you will be proficient in implementing the powerful features of Tableau 2022 to improve the business intelligence insights you can extract from your data.
Table of Contents (20 chapters)
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Index

Making Visualizations that Look Great and Work Well

Tableau applies many good visual practices by default, and, for quick analysis, you likely won’t worry too much about changing many of these defaults. However, as you consider how to best communicate the data story you’ve uncovered, you’ll want to consider how to leverage everything, from fonts and text to colors and design, so that you can communicate well with your audience.

Tableau’s formatting options give you quite a bit of flexibility. Fonts, titles, captions, colors, row and column banding, labels, shading, annotations, and much more can all be customized to make your visualizations tell an impressive story.

This chapter will cover the following topics:

  • Visualization considerations
  • Leveraging formatting in Tableau
  • Adding value to visualizations

As you think about why you should adjust a given visualization, there are several things to consider. We’ll...