Book Image

Learning Tableau 2022 - Fifth Edition

By : Joshua N. Milligan
Book Image

Learning Tableau 2022 - Fifth Edition

By: Joshua N. Milligan

Overview of this book

Learning Tableau 2022 helps you get started with Tableau and data visualization, but it does more than just cover the basic principles. It helps you understand how to analyze and communicate data visually, and articulate data stories using advanced features. This new edition is updated with Tableau’s latest features, such as dashboard extensions, Explain Data, and integration with CRM Analytics (Einstein Analytics), which will help you harness the full potential of artificial intelligence (AI) and predictive modeling in Tableau. After an exploration of the core principles, this book will teach you how to use table and level of detail calculations to extend and alter default visualizations, build interactive dashboards, and master the art of telling stories with data. You’ll learn about visual statistical analytics and create different types of static and animated visualizations and dashboards for rich user experiences. We then move on to interlinking different data sources with Tableau’s Data Model capabilities, along with maps and geospatial visualization. You will further use Tableau Prep Builder’s ability to efficiently clean and structure data. By the end of this book, you will be proficient in implementing the powerful features of Tableau 2022 to improve the business intelligence insights you can extract from your data.
Table of Contents (20 chapters)
18
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19
Index

Clustering

Tableau gives you the ability to quickly perform clustering analysis in your visualizations. This allows you to find groups, or clusters, of individual data points that are similar based on any number of your choosing. This can be useful in many different industries and fields of study, as in the following examples:

  • Marketing may find it useful to determine groups of customers related to each other based on spending amounts, frequency of purchases, or times and days of orders
  • Patient care directors in hospitals may benefit from understanding groups of patients related to each other based on diagnoses, medication, length of stay, and the number of readmissions
  • Immunologists may search for related strains of bacteria based on drug resistance or genetic markers
  • Renewable energy consultants may like to pinpoint clusters of windmills based on energy production and then correlate that with geographic location

Tableau uses a standard...