Book Image

Learning Tableau 2022 - Fifth Edition

By : Joshua N. Milligan
Book Image

Learning Tableau 2022 - Fifth Edition

By: Joshua N. Milligan

Overview of this book

Learning Tableau 2022 helps you get started with Tableau and data visualization, but it does more than just cover the basic principles. It helps you understand how to analyze and communicate data visually, and articulate data stories using advanced features. This new edition is updated with Tableau’s latest features, such as dashboard extensions, Explain Data, and integration with CRM Analytics (Einstein Analytics), which will help you harness the full potential of artificial intelligence (AI) and predictive modeling in Tableau. After an exploration of the core principles, this book will teach you how to use table and level of detail calculations to extend and alter default visualizations, build interactive dashboards, and master the art of telling stories with data. You’ll learn about visual statistical analytics and create different types of static and animated visualizations and dashboards for rich user experiences. We then move on to interlinking different data sources with Tableau’s Data Model capabilities, along with maps and geospatial visualization. You will further use Tableau Prep Builder’s ability to efficiently clean and structure data. By the end of this book, you will be proficient in implementing the powerful features of Tableau 2022 to improve the business intelligence insights you can extract from your data.
Table of Contents (20 chapters)
18
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19
Index

Visual Analytics: Trends, Clustering, Distributions, and Forecasting

The rapid visual analysis that is possible using Tableau is incredibly useful for answering numerous questions and making key decisions. But it barely scratches the surface of the possible analysis. For example, a simple scatterplot can reveal outliers, but often, you want to understand the distribution or identify clusters of similar observations. A simple time series helps you to see the rise and fall of a measure over time, but often, you want to see the trend or make predictions for future values.

Tableau enables you to quickly enhance your data visualizations with statistical analysis. Built-in features such as trend models, clustering, distributions, and forecasting allow you to quickly add value to your visual analysis. Additionally, Tableau integrates with the R and Python platforms, which opens endless options for parsing and analyzing your data. We’ll look more at these in Chapter 13, Integrating...