Book Image

Salesforce CRM Admin Cookbook. - Second Edition

Book Image

Salesforce CRM Admin Cookbook. - Second Edition

Overview of this book

Salesforce CRM is a market-leading customer relationship management (CRM) application that is accessed over the internet. This application greatly enhances a company's sales performance, improves customer satisfaction, and provides a robust customer relationship management system for an organization. Salesforce CRM Admin Cookbook, Second Edition enables you to instantly extend and unleash the power of Salesforce CRM and its Lightning Experience framework. It provides clear, comprehensive instructions along with detailed screenshots and code. Whether you are looking for solutions to enhance the core features, such as data management, process automation, data validation, and home page administration, or are looking for ideas on advanced customization techniques, this book will provide you with immediate, practical, and exciting real-world recipes. This book guides you through interesting topics spanning a variety of functional areas. Recipes are provided that allow you to configure, build and extend the capability of Salesforce CRM using the Lightning Experience framework.
Table of Contents (16 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface

About the Author

Paul Goodey is the author of Salesforce CRM: The Definitive Admin Handbook. He has around 20 years of experience in developing web technology solutions for companies of all sizes across a variety of industries and has been building solutions with Salesforce CRM since 2006.

Paul has enjoyed a variety of roles while working with Salesforce CRM, having worked as a system administrator, developer, business analyst, and consultant to provide solutions for both in-house and consultancy-based end users.

Based in the UK, near London, Paul's professional qualifications include Salesforce Certified Administrator (ADM 201). In his spare time, he is a keen runner and regularly competes in marathon and half-marathon running races.

Paul is an active member of the Salesforce administrator and developer online user communities and can be found on LinkedIn athttp://www.linkedin.com/in/paulgoodey.