Social Business is the business-related application of social media (LinkedIn, Facebook, Twitter, Google+, and so on), and this concept is the very foundation, the supporting structure that we find under Social CRM (SCRM). My definition, which is a compilation of commonly found definitions for Social Business, would be as follows:
"A social business integrates social media tools and strategies, internally and externally, with the goal of enhancing the customer experience and exceeding customer expectations in a seamless fashion regardless of communication channels. It leverages these technologies to become more effective in those key areas that it already focuses on in real life."
In this chapter, we will do the following:
Define Social Business
Provide overviews of the four main social networks
Let's begin by analyzing each segment of our Social Business definition:
A social business integrates social media tools and strategies, internally...