We now begin our discussion of how you might increase the capabilities of your SCRM via the deployment of third-party applications (apps) and integrations. In this chapter, we will cover the following points:
There may be an SCRM for your industry
Integration overview
Integrations 101
Office applications
Sales applications
Customer support applications
Marketing applications
While we have touched on this many times before, always remember that regardless of where and how you generate social activities, these social conversations should feed back to your SCRM where they will be aggregated in created contact (or other) records. Exactly how this works will depend entirely on the capabilities of your chosen SCRM.
Before we discuss third-party integrations, we should talk about the potential that an SCRM or SCRM package may have already been designed for your specific industry.