There are simply tons of third-party programs that are available for sales, and there is literally no way to address them all in this book. If you have a need, a simple search will likely bring up a bevy of options. Many of these, particularly when combined with SCRM, are designed to help you better leverage the social networks.
Note
Tip
This is a rapidly evolving area with a great number of vendors who are both coming and going. You will want to try any application before making any sort of investment. Some may be well designed for B2B companies, while others may be best for B2C only. Most (not all), at this time, are focused on Twitter, and your target market might or might not be best engaged on this network.