Book Image

Cracking the Product Marketing Code

By : Iman Bayatra, Daniel Kuperman
Book Image

Cracking the Product Marketing Code

By: Iman Bayatra, Daniel Kuperman

Overview of this book

In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively. Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market. This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation. Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value. By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.
Table of Contents (19 chapters)
Part 1 – Introduction
Part 2 – Driving Product Enhancement with Inbound Strategies
Part 3 – Outbound: Strategies for Product Adoption and Exponential Growth
Part 4 – Impactful Collaboration and Value Creation


Enable Your Sales Team and Maximize Effectiveness

In the ever-evolving and highly competitive marketplace of today, sales enablement has emerged as a strategic imperative to empower sales teams and foster business growth. With customers being more informed than ever and their preferences continuously changing, sales enablement becomes instrumental in equipping salespeople for success. By providing comprehensive support, tailored training, and essential resources, sales enablement ensures that sales teams can navigate the dynamic landscape, effectively convey the value of their company's solutions, and secure successful deals.

At its core, sales enablement recognizes the vital role that sales professionals play as the driving force behind revenue generation and the achievement of the organization's sales objectives. It encompasses a range of carefully designed initiatives that support sales teams throughout the entire sales process, starting with comprehensive training and...