Book Image

Cracking the Product Marketing Code

By : Iman Bayatra, Daniel Kuperman
Book Image

Cracking the Product Marketing Code

By: Iman Bayatra, Daniel Kuperman

Overview of this book

In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively. Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market. This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation. Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value. By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.
Table of Contents (19 chapters)
Part 1 – Introduction
Part 2 – Driving Product Enhancement with Inbound Strategies
Part 3 – Outbound: Strategies for Product Adoption and Exponential Growth
Part 4 – Impactful Collaboration and Value Creation

Sales enablement tools

Recognizing the profound impact of sales enablement tools has evolved from a mere preference to a strategic necessity for businesses seeking to thrive in today's dynamic marketplace and achieve unparalleled sales excellence. These innovative solutions bestow sales teams with a wealth of invaluable resources, streamlined processes, and data-driven intelligence. By offering a robust repository containing marketing collateral, product information, and customer insights, sales enablement tools empower sales representatives to address customer inquiries with unwavering confidence, fortified by compelling evidence. Through dynamic automation features such as email templates and lead scoring algorithms, these tools streamline repetitive tasks, allowing sales teams to dedicate more time to nurturing meaningful relationships with prospective clients. By harnessing advanced data analytics, sales enablement tools provide actionable insights to optimize sales strategies...