Book Image

Cracking the Product Marketing Code

By : Iman Bayatra, Daniel Kuperman
Book Image

Cracking the Product Marketing Code

By: Iman Bayatra, Daniel Kuperman

Overview of this book

In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively. Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market. This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation. Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value. By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.
Table of Contents (19 chapters)
Part 1 – Introduction
Part 2 – Driving Product Enhancement with Inbound Strategies
Part 3 – Outbound: Strategies for Product Adoption and Exponential Growth
Part 4 – Impactful Collaboration and Value Creation


Outbound Product Marketing – Driving Product Adoption and Growth

In the dynamic realm of business, the significance of product marketing cannot be overstated when it comes to fostering growth and achieving success. Within the broader scope of product marketing, outbound product marketing stands out as a prominent strategy that encompasses strategic tactics, positioning, and market expansion. It revolves around proactive outreach to untapped markets, leveraging proven achievements in existing markets as a foundation. Additionally, outbound product marketing emphasizes the iterative process of refining messaging based on valuable feedback, along with the art of crafting compelling go-to-market (GTM) strategies for upcoming products.

At its core, outbound product marketing encompasses a proactive and customer-centric approach. It delves into understanding the unique needs and preferences of target audiences, identifying opportunities for market expansion, and crafting compelling...