Book Image

Cracking the Product Marketing Code

By : Iman Bayatra, Daniel Kuperman
Book Image

Cracking the Product Marketing Code

By: Iman Bayatra, Daniel Kuperman

Overview of this book

In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively. Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market. This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation. Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value. By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.
Table of Contents (19 chapters)
Part 1 – Introduction
Part 2 – Driving Product Enhancement with Inbound Strategies
Part 3 – Outbound: Strategies for Product Adoption and Exponential Growth
Part 4 – Impactful Collaboration and Value Creation

What is a product roadmap ?

A product roadmap acts as a vital strategic guide, charting the course for a product's vision, direction, and goals within a specific timeframe. It offers a visual representation of the planned features, enhancements, and strategic initiatives, effectively showcasing the evolution of the product. Beyond its visual aspect, the roadmap plays a crucial role in aligning the development team, stakeholders, and customers, fostering a shared understanding of the product's future direction, and ensuring everyone is on the same page.

A range of tools are available to facilitate the creation and management of product roadmaps, each offering unique advantages . Aha! stands out for its comprehensive features and strategic planning capabilities, while Jira's advanced roadmaps excel in agile project management and integration with development workflows. Airtable provides a flexible and collaborative platform for roadmaps, and offers an intuitive...