Book Image

The Small Business' Guide to Social CRM

Book Image

The Small Business' Guide to Social CRM

Overview of this book

Table of Contents (17 chapters)
The Small Business' Guide to Social CRM
Credits
Foreword
About the Author
Acknowledgments
About the Reviewers
Preface
2
Social Business – the Foundation of Social CRM

It starts and ends with great training!


In order to gain the most value from your new system, you must establish routines for its use. Through repetition, you create a foundation for success upon which we can then continue to build. Haphazard and unstructured usage will render your investment useless. Of course, all of this starts with proper training!

The first thing that you will wish to consider is that you have previously designed the processes for your various departments. As your processes have been established as the best methods to achieve maximum results, you will want to train to each process.

Your next step will be to design your training program. There are several key things that you will wish to consider.

Make these decisions before your actual training begins:

  • Who will conduct the training and what materials/preparation will they need?

  • Where will it be conducted?

    • In-house or at an off-site location?

    • What about remote locations (if applicable)? Will you bring folks in, travel to their...