Social selling and Social CRM were made for each other. Together, they form a marriage of leveraged traditional and social activities and account management that will undoubtedly increase your small business's revenues as well as your salespeople's commissions! It requires an approach that should be directly integrated into your sales process.
Perhaps, we should begin this discussion by defining targeted connections. Simply put, it is important for you to connect to people who, in one way or another, can provide you with a mutually beneficial relationship. Examples might include your customers, your prospective customers, people who might refer you to others, folks who are thought leaders in your industry, and maybe even other people from other companies who also work with the decision makers who you might target. In other words, if I want to sell $1,000,000 mainframe computer systems, I'd like to...