Book Image

The Small Business' Guide to Social CRM

Book Image

The Small Business' Guide to Social CRM

Overview of this book

Table of Contents (17 chapters)
The Small Business' Guide to Social CRM
Credits
Foreword
About the Author
Acknowledgments
About the Reviewers
Preface
2
Social Business – the Foundation of Social CRM

Customer support applications


Is having the ability to deliver customer support via the Internet, including social media, important to you? There are many support-specific programs available that will integrate (in some manner) with a number of popular SCRMs.

The fact is, even if a small business SCRM has customer-support functions, it will probably not do those very well, and what it will do in this area will be very limited. By the same token, customer-support applications that tout an integrated SCRM may not perform these SCRM functions anywhere near as completely as a dedicated SCRM will. Each specializes in a different core functionality.

Web-based support sites

Web-based support sites can offer your small business customers a number of services, and if a specific account or contact is found on your SCRM, it should also update tickets to their records:

FAQ: A frequently asked questions page or a shared wiki is a great way to address those questions which arise with frequency. As discussed...