Book Image

The Small Business' Guide to Social CRM

Book Image

The Small Business' Guide to Social CRM

Overview of this book

Table of Contents (17 chapters)
The Small Business' Guide to Social CRM
Credits
Foreword
About the Author
Acknowledgments
About the Reviewers
Preface
2
Social Business – the Foundation of Social CRM

Chapter 9. Managing Your SCRM and Evaluating Your Investment

We have come to the end of our journey. In this chapter, we would first like to provide you with a quick review of some of the key points that we have discussed in our previous topics. This chapter will wrap things up with the following topics:

  • Managing your SCRM

  • Evaluating the effectiveness of the system

Let's get started!