Book Image

Making Big Data Work for Your Business

By : Sudhi Ranjan Sinha
Book Image

Making Big Data Work for Your Business

By: Sudhi Ranjan Sinha

Overview of this book

Table of Contents (15 chapters)
Making Big Data Work for Your Business
About the Author
About the Reviewers

Engaging executives effectively

The executive leadership of your business has a very significant role to play in your communication program. If you are one of them, there is extra responsibility on you to make the Big Data program a success. This is imperative because of the following reasons:

  • You want Big Data to be at the front and center in the strategic agenda of your business

  • You do not want your project to be treated like just another technology fad

  • You want people to believe that Big Data and all that you are doing around it is here to stay and will play a considerable role in the future of your business

  • You want the influence of your leaders to rally the people

  • You want them to help tackle any noise that may arise

  • You want them to frame the prospects and possibilities in a very articulate manner to the external world, including your shareholders

  • You want them to sponsor you and steer you

In order to engage your executives effectively, you need to brief them very well just in case they have...