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Making Big Data Work for Your Business

Making Big Data Work for Your Business

By : Sudhi Ranjan Sinha
4.8 (19)
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Making Big Data Work for Your Business

Making Big Data Work for Your Business

4.8 (19)
By: Sudhi Ranjan Sinha
Buy this Book

Overview of this book

Table of Contents (15 chapters)
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Making Big Data Work for Your Business
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Making Big Data Work for Your Business
Credits
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Credits
Foreword
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Foreword
About the Author
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About the Author
Acknowledgments
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Acknowledgments
About the Reviewers
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About the Reviewers
Preface
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Preface
Lock Free Chapter
1
Building Your Strategy Framework
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Building Your Strategy Framework
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Using Big Data analytics to identify where to play and how to win, to grow your business
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Understanding the changing landscape
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Identifying the strategic implications
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Spotting and simulating growing influences
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Integrating new possibilities into planning
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Developing strategies
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Aligning existing initiatives
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Cascading your strategy
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Summary
2
Creating an Opportunity Landscape and Collecting Your Gold Coins
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Creating an Opportunity Landscape and Collecting Your Gold Coins
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Building your Data Catalog
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The Gold Coin approach
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Assessing your Gold Coin project
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Building your Gold Mine
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Summary
3
Managing Your Big Data Projects Effectively
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Managing Your Big Data Projects Effectively
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Recognizing how Big Data Analytics projects are different
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Defining unique success criteria
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Creating an Explore, Validate, Amplify framework for Big Data Analytics projects
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Establishing a governance model
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Treating customer-facing applications differently
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A comprehensive approach for building an organizational Big Data Analytics infrastructure
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Summary
4
Building the Right Technology Landscape
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Building the Right Technology Landscape
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Designing Big Data storage
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Identifying the different technology layers
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Selecting from your technology choices
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Creating a visualization of your Big Data
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Understanding the difference between Enterprise Data Warehouse and Big Data
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Summary
5
Building a Winning Team
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Building a Winning Team
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Understanding the distinctive skills you need
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Defining the team and structure
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Building an extended ecosystem
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Improving team alignment and performance
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Motivating your team towards progress
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Summary
6
Managing Investments and Monetization of Data
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Managing Investments and Monetization of Data
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Understanding how data creates value
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Capturing the value of data
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Understanding and capturing your Big Data costs
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Monetizing your Big Data
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Managing your Big Data investments
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Summary
7
Driving Change Effectively
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Driving Change Effectively
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Understanding changes caused by Big Data
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Applying the IMMERSE framework to manage change
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Creating stakeholder groups to drive change
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Summary
8
Driving Communication Effectively
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Driving Communication Effectively
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Identifying your communication needs
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Selecting your communication channels
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Building your communication strategy
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Building your communication plan
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Engaging executives effectively
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Monitoring and modulating your communication program
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Summary

Monitoring and modulating your communication program

Ultimately, your business results are the best reflection of the effectiveness of your Big Data initiative and all your related communication efforts. However, since this could be a protracted journey, it is best to seek feedback, measure participation, and manage effectiveness as you progress through the stages of the initiative.

Effectiveness metrics

Meanwhile, as you are going through the process, there are many tools and metrics you can use to measure the effectiveness of your communication program. It is important to decide the metrics and plan for collecting the feedback upfront as you venture into developing your communication plan. Some of the popular metrics are as follows:

Percentage outreach

This is the percentage of the audience population your message has reached. Technology today allows the statistics for most of the digital communication platforms to be collected–be it social media or some other kind of online tool. For direct...

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Making Big Data Work for Your Business
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