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Table Of Contents

Making Big Data Work for Your Business

By : Sudhi Ranjan Sinha

4.8 (19)

Making Big Data Work for Your Business

4.8 (19)

By: Sudhi Ranjan Sinha

Overview of this book

Making Big Data Work for Your Business

Making Big Data Work for Your Business

Credits

Credits

Foreword

Foreword

About the Author

About the Author

Acknowledgments

Acknowledgments

About the Reviewers

About the Reviewers

Preface

Preface

Free Chapter

Building Your Strategy Framework

Building Your Strategy Framework

Using Big Data analytics to identify where to play and how to win, to grow your business

Understanding the changing landscape

Identifying the strategic implications

Spotting and simulating growing influences

Integrating new possibilities into planning

Developing strategies

Aligning existing initiatives

Cascading your strategy

Summary

Creating an Opportunity Landscape and Collecting Your Gold Coins

Creating an Opportunity Landscape and Collecting Your Gold Coins

Building your Data Catalog

The Gold Coin approach

Assessing your Gold Coin project

Building your Gold Mine

Summary

Managing Your Big Data Projects Effectively

Managing Your Big Data Projects Effectively

Recognizing how Big Data Analytics projects are different

Defining unique success criteria

Creating an Explore, Validate, Amplify framework for Big Data Analytics projects

Establishing a governance model

Treating customer-facing applications differently

A comprehensive approach for building an organizational Big Data Analytics infrastructure

Summary

Building the Right Technology Landscape

Building the Right Technology Landscape

Designing Big Data storage

Identifying the different technology layers

Selecting from your technology choices

Creating a visualization of your Big Data

Understanding the difference between Enterprise Data Warehouse and Big Data

Summary

Building a Winning Team

Building a Winning Team

Understanding the distinctive skills you need

Defining the team and structure

Building an extended ecosystem

Improving team alignment and performance

Motivating your team towards progress

Summary

Managing Investments and Monetization of Data

Managing Investments and Monetization of Data

Understanding how data creates value

Capturing the value of data

Understanding and capturing your Big Data costs

Monetizing your Big Data

Managing your Big Data investments

Summary

Driving Change Effectively

Driving Change Effectively

Understanding changes caused by Big Data

Applying the IMMERSE framework to manage change

Creating stakeholder groups to drive change

Summary

Driving Communication Effectively

Driving Communication Effectively

Identifying your communication needs

Selecting your communication channels

Building your communication strategy

Building your communication plan

Engaging executives effectively

Monitoring and modulating your communication program

Summary

Building your communication strategy

Effective communication requires a potent strategy. Your communication strategy is built from many considerations:

Your goals and objectives: You have already worked on them in Chapter 1, Building Your Strategy Framework and Chapter 2, Creating an Opportunity Landscape and Collecting Your Gold Coins
Your audience and their needs: We discussed this earlier in the current chapter
Developing key messages for the various audiences: You can develop this by overlaying your goals and objectives with audience needs
Understanding the various channels of communication available at your disposal: Understanding the reach and effectiveness of the channels of communication available to you

Based on the preceding list, you need to clearly articulate your communication strategy, which describes which key messages you want to convey to your audience and why, how, and what do you expect to achieve out of this exercise.

Let's take an example to clarify how to build a communication...

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