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Making Big Data Work for Your Business

By : Sudhi Ranjan Sinha
Book Image

Making Big Data Work for Your Business

By: Sudhi Ranjan Sinha

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Making Big Data Work for Your Business
Sudhi Ranjan Sinha
Oct, 2014 | 170 pages
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Table of Contents (15 chapters)
Making Big Data Work for Your Business
Making Big Data Work for Your Business
Credits
Credits
Foreword
Foreword
About the Author
About the Author
Acknowledgments
Acknowledgments
About the Reviewers
About the Reviewers
Preface
Preface
Free Chapter
1
Building Your Strategy Framework
Building Your Strategy Framework
Using Big Data analytics to identify where to play and how to win, to grow your business
Understanding the changing landscape
Identifying the strategic implications
Spotting and simulating growing influences
Integrating new possibilities into planning
Developing strategies
Aligning existing initiatives
Cascading your strategy
Summary
2
Creating an Opportunity Landscape and Collecting Your Gold Coins
Creating an Opportunity Landscape and Collecting Your Gold Coins
Building your Data Catalog
The Gold Coin approach
Assessing your Gold Coin project
Building your Gold Mine
Summary
3
Managing Your Big Data Projects Effectively
Managing Your Big Data Projects Effectively
Recognizing how Big Data Analytics projects are different
Defining unique success criteria
Creating an Explore, Validate, Amplify framework for Big Data Analytics projects
Establishing a governance model
Treating customer-facing applications differently
A comprehensive approach for building an organizational Big Data Analytics infrastructure
Summary
4
Building the Right Technology Landscape
Building the Right Technology Landscape
Designing Big Data storage
Identifying the different technology layers
Selecting from your technology choices
Creating a visualization of your Big Data
Understanding the difference between Enterprise Data Warehouse and Big Data
Summary
5
Building a Winning Team
Building a Winning Team
Understanding the distinctive skills you need
Defining the team and structure
Building an extended ecosystem
Improving team alignment and performance
Motivating your team towards progress
Summary
6
Managing Investments and Monetization of Data
Managing Investments and Monetization of Data
Understanding how data creates value
Capturing the value of data
Understanding and capturing your Big Data costs
Monetizing your Big Data
Managing your Big Data investments
Summary
7
Driving Change Effectively
Driving Change Effectively
Understanding changes caused by Big Data
Applying the IMMERSE framework to manage change
Creating stakeholder groups to drive change
Summary
8
Driving Communication Effectively
Driving Communication Effectively
Identifying your communication needs
Selecting your communication channels
Building your communication strategy
Building your communication plan
Engaging executives effectively
Monitoring and modulating your communication program
Summary

Credits

Author

Sudhi Sinha

Reviewers

Vikash Gaur

Richard Heimann

Acquisition Editor

Richard Gall

Content Development Editor

Sweny Sukumaran

Copy Editors

Tanvi Bhatt

Simran Bhogal

Karuna Narayanan

Alfida Paiva

Faisal Siddiqui

Project Coordinator

Venitha Cutinho

Proofreaders

Simran Bhogal

Maria Gould

Ameesha Green

Paul Hindle

Graphics

Ronak Dhruv

Abhinash Sahu

Production Coordinator

Melwyn D'sa

Cover Work

Simon Cardew

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