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Making Big Data Work for Your Business

By : Sudhi Ranjan Sinha
Book Image

Making Big Data Work for Your Business

By: Sudhi Ranjan Sinha

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Making Big Data Work for Your Business
Sudhi Ranjan Sinha
Oct, 2014 | 170 pages
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Table of Contents (15 chapters)
Making Big Data Work for Your Business
Making Big Data Work for Your Business
Credits
Credits
Foreword
Foreword
About the Author
About the Author
Acknowledgments
Acknowledgments
About the Reviewers
About the Reviewers
Preface
Preface
Free Chapter
1
Building Your Strategy Framework
Building Your Strategy Framework
Using Big Data analytics to identify where to play and how to win, to grow your business
Understanding the changing landscape
Identifying the strategic implications
Spotting and simulating growing influences
Integrating new possibilities into planning
Developing strategies
Aligning existing initiatives
Cascading your strategy
Summary
2
Creating an Opportunity Landscape and Collecting Your Gold Coins
Creating an Opportunity Landscape and Collecting Your Gold Coins
Building your Data Catalog
The Gold Coin approach
Assessing your Gold Coin project
Building your Gold Mine
Summary
3
Managing Your Big Data Projects Effectively
Managing Your Big Data Projects Effectively
Recognizing how Big Data Analytics projects are different
Defining unique success criteria
Creating an Explore, Validate, Amplify framework for Big Data Analytics projects
Establishing a governance model
Treating customer-facing applications differently
A comprehensive approach for building an organizational Big Data Analytics infrastructure
Summary
4
Building the Right Technology Landscape
Building the Right Technology Landscape
Designing Big Data storage
Identifying the different technology layers
Selecting from your technology choices
Creating a visualization of your Big Data
Understanding the difference between Enterprise Data Warehouse and Big Data
Summary
5
Building a Winning Team
Building a Winning Team
Understanding the distinctive skills you need
Defining the team and structure
Building an extended ecosystem
Improving team alignment and performance
Motivating your team towards progress
Summary
6
Managing Investments and Monetization of Data
Managing Investments and Monetization of Data
Understanding how data creates value
Capturing the value of data
Understanding and capturing your Big Data costs
Monetizing your Big Data
Managing your Big Data investments
Summary
7
Driving Change Effectively
Driving Change Effectively
Understanding changes caused by Big Data
Applying the IMMERSE framework to manage change
Creating stakeholder groups to drive change
Summary
8
Driving Communication Effectively
Driving Communication Effectively
Identifying your communication needs
Selecting your communication channels
Building your communication strategy
Building your communication plan
Engaging executives effectively
Monitoring and modulating your communication program
Summary

About the Author

Sudhi Sinha is a business leader with over 17 years of global experience in technology and general management. He started his career designing and developing database management systems and business intelligence systems. Currently, he is the Vice President for product development and engineering for Building Technology and Services in Johnson Controls. He is also responsible for several Big Data initiatives. He has worked in technology consulting, engineering, sales, strategy, operations, and P&L roles across US, Asia, and Europe. He has written extensively on various technical and management topics including applying Big Data to different aspects of business. Sudhi holds a degree in Production Engineering from Jadavpur University, Kolkata, India. He resides in Mumbai with his wife, Sohini who is an entrepreneur and a fashion designer.

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