Book Image

API Analytics for Product Managers

By : Deepa Goyal
Book Image

API Analytics for Product Managers

By: Deepa Goyal

Overview of this book

APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
Table of Contents (24 chapters)
21
The API Analytics Cheat Sheet

API Product Metrics

In the previous chapter, Infrastructure Metrics, you learned about the infrastructure metrics that form the foundation of your API analytics. Assuming your APIs are operational and in a position to meet customer expectations, you can start thinking about product metrics and start measuring the your customers' journey across discovery, activation, acquisition, retention, and the overall experience. By keeping track of every step a customer takes, you can find out where they get stuck, where they fail, and what your developer experience does best.

In this chapter, you’ll find out about the different metrics you can use to learn more about your customers. The main topics covered in this chapter include the following:

  • Defining product metrics
  • Discovery
  • Engagement
  • Acquisition
  • Activation
  • Retention
  • Experience

The metrics you will learn about in this chapter can be used across all the stakeholders in your product to...