Chapter 1. Increasing Profits and Sales with osCommerce

I was thinking about how to start this book. There's definitely going to be a lot to tell, explain, and discuss in the further chapters, but the first one was not that obvious. So what to start it with?

Probably from: Why are you reading this book right now?

According to the U.S. Census Bureau News (dated May 18, 2006):

"The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the first quarter of 2006…was $25.2 billion, an increase of 7 % from the fourth quarter of 2005."

This of course happens not only in the US, but also in the UK, Europe, Russia, East, Japan, Asia, Australia—literally in every place where access to the Internet has been made easy by the governmental and commercial organizations, and where there are online payment methods in use.

Selling goods and services online is in most of the cases easier and cheaper than running a brick and mortar store or mail catalog business. Of course, this doesn't work for everyone, but most small, medium, and large businesses already benefit from using e-commerce for online sales. Some businesses go 100% online, some use e-commerce supplementary to their main business. And of course a well-thought-of business idea, competitive products or services, and strong organization are the primary keys to success, as with any traditional business.

This book is first of all dedicated to the businesses that use osCommerce or osCommerce-based e-commerce solutions to drive their online sales. It is dedicated to business owners, general managers, and e-commerce and marketing managers. It will be useful to web developers and web designers who create osCommerce solutions. Knowing how to make the most of an osCommerce-based online business is a benefit not only to the business itself, but literally to everybody who's involved as supplier, developer, or consultant.

osCommerce is suitable for small, medium, and large businesses. According to www.oscommerce.com, there are over 11,000 online stores, and these are only the ones registered in the Live Stores directory. For just one of the examples that prove that the e-commerce solution is really great for businesses of any size, look at the Google Store website www.google-store.com, which is based on osCommerce. Self-employed online merchants, family businesses, small businesses, retailers of almost any size, manufacturers and distributors—they power their online businesses with osCommerce.