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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
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In this chapter, we reviewed how important it is to monitor and constantly improve conversion rates of online business, and how conversion rates affect the profitability of the business. Conversion rates in osCommerce can be separated into conversion from visitors to customers, and from customers to repeat customers. Also, conversion rates can be monitored by referring source, or type of media. Conversion rates can be different for different products, categories, and manufacturers.
Conversion rates in osCommerce may depend on the content of certain pages of the online store, and even on particular page design elements. The conversion rates of certain pages obviously affect general conversion rates of the online store. It is especially easy to see this on an example of the Checkout pages of an osCommerce-based online store.
We also reviewed how conversion rates could be monitored and further improved in osCommerce, and how positive customer experience affects conversion rates.
In the...
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