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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
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By increasing order value, the online store can increase its turnover and profits. Even if the turnover is not increased, profits can be made higher as the online store saves on shipping and advertising costs.
The value of the order should be also increased for customers, so that the customer is happy about a fair deal. Related products are easier to sell together, as it's easier for customers to see how such products could be used together, and how using such products together can better address their particular needs. Related products can be cross-linked, or combined together into more complex products (either configurable or fixed product bundles). Minimum order strategy can be used to encourage customers to place larger orders online and in return receive extra services, not available on other orders.
In the next chapter, we concentrate on numerous ways to make the most of osCommerce by using various discount strategies.
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