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Book Overview & Buying
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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
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The customer's experience and feeling of safety and security while placing online orders very much depends on how the payment facilities are implemented in the online store.
Some customers would not mind placing an online order and submitting their card details. Other customers would rather prefer to call and place a phone order, even though they started the order placement process over the Internet. Yet some other customers would rather submit their card details on the website of the payment processing gateway, which they trust more than the site of the online store.
Therefore, in order to improve overall customer experience, an online store should have solutions suitable for as many customers as possible. Usually, this results in the online store having several payment methods that different customers would find most convenient and secure to use.
Sometimes it's enough to have two payment methods, one being the main method, and another—the backup one. Some online stores do...
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