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Book Overview & Buying
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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
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Search engine optimization is an important process that helps online stores and other websites achieve better positions in search results in search engines. SEO is used to cut down the costs of paid advertising and convert more users into customers as users prefer natural search listings to paid advertising.
There can be ethical and unethical SEO; unethical SEO should be avoided. External SEO is responsible for popularity and ranks in search engines, when internal SEO is responsible for web page optimization, proper content, structure, keyword density.
We have reviewed various methods of both external and internal SEO. They should always be used in combination to achieve maximum results.
We have also reviewed tips and tricks on how to hire an SEO specialist and track SEO campaign results.
In the next chapter, we will concentrate on solutions and practices that help authoring original content, and also allow users and customers of an online shop to post content online. We will review...
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