-
Book Overview & Buying
-
Table Of Contents
osCommerce Webmaster's Guide to Selling Online
By :
The standard installation of osCommerce doesn't provide the online merchant with enough reporting facilities that could help the online merchant to improve the product catalog, improve communication with the customers, and make the online business more efficient.
Fortunately, as always with osCommerce, it's a very flexible solution and can be improved. A number of additional reports can be created to assist the online merchant when making business decisions. Each report should be sortable by its columns, it should be possible to apply filters, totals or average value for each column should be calculated, and it should be possible to export the report into either CSV or XML, or print it out.
Obviously, it's very important not only to be able to create those reports, but to read and understand them.
Reports can help an online merchant to plan the advertising budget, re-arrange advertising campaigns, track and to some degree forecast sale figures, find bestselling and most profitable products...
Change the font size
Change margin width
Change background colour