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Book Overview & Buying
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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
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In this chapter, we have reviewed various ways to improve online sales with the use of dynamic content.
Adding proper dynamic content solutions to an online store makes it more attractive both for the target audience and for search engines. Allowing customers to contribute content by posting reviews, testimonials, articles, forum posts, photos, etc. not only helps to freshen the contents of the website but may also help to increase conversion rates from visitors to customers. Strong and continuous moderation should be put in place.
The two most important principles are design integration and user account integration. The design of all parts of the online store, including integrated solutions should have the same or similar design in order to continue to promote the brand of the online store. Also, for more convenience, users should only have one account, which should be valid if the users want to enter any other part of the website.
Search engines revisit the online store more often...
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