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  • Book Overview & Buying osCommerce Webmaster's Guide to Selling Online
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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

By : Vadym Gurevych
4.3 (4)
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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

4.3 (4)
By: Vadym Gurevych

Overview of this book

If you have an osCommerce-based online business, you need this book. Packed with expert guidance on all aspects of building a better online, this book will make your store stand out from the crowd.All approaches and techniques described here are proven to have worked well for successful osCommerce-based online businesses among the, over 650, all around the globe with which the author has been actively involved as developer, project manager, or online business consultant.osCommerce is an open-source e-commerce solution written in PHP and MySQL that can be set up on various platforms. More than 10,000 businesses and sole traders all around the world benefit from its features and flexibility. The importance of the osCommerce community consisting of over 100,000 can not be stressed enough as this is where both online merchants and web developers can communicate and find solutions. There are many "contributions" ?¢‚Ǩ‚Äù modules for osCommerce that further extend its functionality ?¢‚Ǩ‚Äù making it suitable for almost every business's requirements.
Table of Contents (18 chapters)
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osCommerce Webmaster's Guide to Selling Online
Credits
About the Author
About the Reviewer
Preface
13
Afterword

Summary


The turnover of an online store can be increased in many ways. Two of them that we considered in this chapter are by using discounts and by winning larger market share.

There may be various types of discounts applied to product prices, but an online merchant should never forget to monitor the profitability of the business and apply such discounts as will increase the turnover while at the same time the profit figures will continue to grow, even if at a reduced speed.

Also, increased turnover may result into a significant increase of operational costs, so the online store's profitability may be significantly affected by the increased turnover, and the online merchant should not only work on increasing the turnover, but also on reducing operational costs and making order processing and dispatching as fast as possible and of the highest quality.

Of course, the turnover of an online store can be increased by increasing its market share. Again, it can be achieved in many ways, where the...

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