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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
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The turnover of an online store can be increased in many ways. Two of them that we considered in this chapter are by using discounts and by winning larger market share.
There may be various types of discounts applied to product prices, but an online merchant should never forget to monitor the profitability of the business and apply such discounts as will increase the turnover while at the same time the profit figures will continue to grow, even if at a reduced speed.
Also, increased turnover may result into a significant increase of operational costs, so the online store's profitability may be significantly affected by the increased turnover, and the online merchant should not only work on increasing the turnover, but also on reducing operational costs and making order processing and dispatching as fast as possible and of the highest quality.
Of course, the turnover of an online store can be increased by increasing its market share. Again, it can be achieved in many ways, where the...
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