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osCommerce Webmaster's Guide to Selling Online
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Repeat or loyal customers are what make many online stores really successful in business. For an online store having repeat customers is profitable, first of all because if the customer places several online orders—cost per customer acquisition is spread equally between all those several transactions. Secondly, it's profitable because repeat customers will more likely recommend their favorite online stores to friends, relatives, colleagues, business partners, etc.
An osCommerce-based solution can be used to convert more customers into repeat customers. There are many approaches that an online merchant could use to increase that conversion rate, like for example motivating customers to purchase products complementary to products they have already ordered, or constantly informing repeat customers about new additions to the product catalog, and special prices only available to repeat customers, or making certain special features of the online store, special delivery and payment methods...
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