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Book Overview & Buying
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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
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This chapter was dedicated to understanding why it's important to build customer confidence and how to do it. We have reviewed plenty of ways to improve the online store and, to some degree, a business model to make customers more confident about placing orders online with a particular online store.
Because the nature of online sales differs from the nature of regular offline sales, extra credibility, reliability, secureness of the online store, once implemented and promoted correctly, can improve the turnover of an online store a lot. "Visitor to customer" conversion rate can be improved, as well as "customer to returning customer" conversion rate. Also, this will eventually result in happier customers, i.e. into less workload put on the support department of an online store.
In the coming chapters, we shall concentrate on how to improve particular parts of the online store to improve online sales. Our next chapter will be solely dedicated to how to use website design to convert more...
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