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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

By : Vadym Gurevych
4.3 (4)
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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

4.3 (4)
By: Vadym Gurevych

Overview of this book

If you have an osCommerce-based online business, you need this book. Packed with expert guidance on all aspects of building a better online, this book will make your store stand out from the crowd.All approaches and techniques described here are proven to have worked well for successful osCommerce-based online businesses among the, over 650, all around the globe with which the author has been actively involved as developer, project manager, or online business consultant.osCommerce is an open-source e-commerce solution written in PHP and MySQL that can be set up on various platforms. More than 10,000 businesses and sole traders all around the world benefit from its features and flexibility. The importance of the osCommerce community consisting of over 100,000 can not be stressed enough as this is where both online merchants and web developers can communicate and find solutions. There are many "contributions" ?¢‚Ǩ‚Äù modules for osCommerce that further extend its functionality ?¢‚Ǩ‚Äù making it suitable for almost every business's requirements.
Table of Contents (18 chapters)
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osCommerce Webmaster's Guide to Selling Online
Credits
About the Author
About the Reviewer
Preface
13
Afterword

Chapter 10. Improving Conversion Rates and Customer Experience

Having dedicated previous chapters to various aspects of running an online business powered by osCommerce, it makes sense to look back and see how the efficiency of an online store can be measured and improved, and how that efficiency affects the business as a whole.

There are not many ways to measure the efficiency of any business. One can say the business is efficient if it regularly achieves its targets. But what is important is not only if the targets are achieved, but also how much effort it took to achieve them.

For example, the same amount of profits could be achieved by an online store with different turnover figures, depending on the effectiveness and profitability of the business.

By improving the efficiency of the business, the online merchant makes it possible to achieve the same targets investing less effort and less funds; hence more effort and money could be invested into further business development.

Why Improve...

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