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Book Overview & Buying
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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
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Having dedicated previous chapters to various aspects of running an online business powered by osCommerce, it makes sense to look back and see how the efficiency of an online store can be measured and improved, and how that efficiency affects the business as a whole.
There are not many ways to measure the efficiency of any business. One can say the business is efficient if it regularly achieves its targets. But what is important is not only if the targets are achieved, but also how much effort it took to achieve them.
For example, the same amount of profits could be achieved by an online store with different turnover figures, depending on the effectiveness and profitability of the business.
By improving the efficiency of the business, the online merchant makes it possible to achieve the same targets investing less effort and less funds; hence more effort and money could be invested into further business development.
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