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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

By : Vadym Gurevych
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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

4.3 (4)
By: Vadym Gurevych

Overview of this book

If you have an osCommerce-based online business, you need this book. Packed with expert guidance on all aspects of building a better online, this book will make your store stand out from the crowd.All approaches and techniques described here are proven to have worked well for successful osCommerce-based online businesses among the, over 650, all around the globe with which the author has been actively involved as developer, project manager, or online business consultant.osCommerce is an open-source e-commerce solution written in PHP and MySQL that can be set up on various platforms. More than 10,000 businesses and sole traders all around the world benefit from its features and flexibility. The importance of the osCommerce community consisting of over 100,000 can not be stressed enough as this is where both online merchants and web developers can communicate and find solutions. There are many "contributions" ?¢‚Ǩ‚Äù modules for osCommerce that further extend its functionality ?¢‚Ǩ‚Äù making it suitable for almost every business's requirements.
Table of Contents (18 chapters)
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osCommerce Webmaster's Guide to Selling Online
Credits
About the Author
About the Reviewer
Preface
13
Afterword

Chapter 11. Understanding and Using Reports

In osCommerce, an online merchant has access to several built-in reports in the default installation of the system. Although some are useful (like Bestselling products report), it's definitely not enough to give the online merchant a clear and detailed picture of the overall status of the business, and more information about whether it's possible to improve the business further, make it more profitable, and more efficient.

In fact, one of the main reasons to run and use reports in osCommerce is to constantly consider opportunities to improve the online business.

The good news is that all (or almost all) the information that is required to build extra reports already exists in the database of an osCommerce-based online store. Some data would have to be taken from third-party tracking solutions (like the ones used to calculate the number of visitors to a website).

Creating new reports is a complex task, but, as soon as they are ready, the online merchant...

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