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Book Overview & Buying
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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
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Repeat customers are those customers who come back to the online store to place another order, and, sometimes, would keep coming back repeatedly if the online store:
Provides products the customer requires periodically or on certain repeated occasions
Ensures that the customer is satisfied with the high-quality service provided on all stages of the purchase process, from browsing the product catalog to timely delivery of ordered goods
Is reasonably active in communications with the customer, so that the customer never forgets about the very existence of that particular online store, and is always informed about all updates and improvements of the product catalog
Apparently those may be not the only requirements for a customer to become a repeat customer, but they are some of the most important criteria that affect whether a customer will or will not become a repeat customer.
Why should an online store be bothered if its customers are eventually...
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