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Book Overview & Buying
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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
By :
osCommerce Webmaster's Guide to Selling Online
By:
Overview of this book
If you have an osCommerce-based online business, you need this book. Packed with expert guidance on all aspects of building a better online, this book will make your store stand out from the crowd.All approaches and techniques described here are proven to have worked well for successful osCommerce-based online businesses among the, over 650, all around the globe with which the author has been actively involved as developer, project manager, or online business consultant.osCommerce is an open-source e-commerce solution written in PHP and MySQL that can be set up on various platforms. More than 10,000 businesses and sole traders all around the world benefit from its features and flexibility. The importance of the osCommerce community consisting of over 100,000 can not be stressed enough as this is where both online merchants and web developers can communicate and find solutions. There are many "contributions" ?¢‚Ǩ‚Äù modules for osCommerce that further extend its functionality ?¢‚Ǩ‚Äù making it suitable for almost every business's requirements.
Table of Contents (18 chapters)
osCommerce Webmaster's Guide to Selling Online
Credits
About the Author
About the Reviewer
Preface
Increasing Profits and Sales with osCommerce
Advertising an Online Store
Search Engine Optimization
Dynamic Content to Improve Sales
Building Customer Confidence
Design to Sell
Improving Product Catalog
Increasing Order Value
Increasing the Turnover via Promotions and Special Offers
Improving Conversion Rates and Customer Experience
Understanding and Using Reports
Repeat Customers
Afterword