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Book Overview & Buying
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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
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"Why does my website or product need to be advertised?"; if you ask yourself such a question—this chapter will most probably not answer it. Only a few, if any, websites and products are so unique that the customers will run off their feet to find a path to their web pages and place orders online. Because of the most serious competition ever, in almost every market niche, attracting visitors to your website becomes an essential task to gear the business up.
This in fact, depends on your advertising and marketing strategy. One can say at least three types of advertisement may attract more visitors to your website.
First, the website itself can be advertised. Potential visitors should be given descriptive and attractive information about the website, and about products and services they can get there.
Secondly, new and unique products can be advertised. This will stimulate potential visitors' interest in products and services available...
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