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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

By : Vadym Gurevych
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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

4.3 (4)
By: Vadym Gurevych

Overview of this book

If you have an osCommerce-based online business, you need this book. Packed with expert guidance on all aspects of building a better online, this book will make your store stand out from the crowd.All approaches and techniques described here are proven to have worked well for successful osCommerce-based online businesses among the, over 650, all around the globe with which the author has been actively involved as developer, project manager, or online business consultant.osCommerce is an open-source e-commerce solution written in PHP and MySQL that can be set up on various platforms. More than 10,000 businesses and sole traders all around the world benefit from its features and flexibility. The importance of the osCommerce community consisting of over 100,000 can not be stressed enough as this is where both online merchants and web developers can communicate and find solutions. There are many "contributions" ?¢‚Ǩ‚Äù modules for osCommerce that further extend its functionality ?¢‚Ǩ‚Äù making it suitable for almost every business's requirements.
Table of Contents (18 chapters)
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osCommerce Webmaster's Guide to Selling Online
Credits
About the Author
About the Reviewer
Preface
13
Afterword

Chapter 2. Advertising an Online Store

"Why does my website or product need to be advertised?"; if you ask yourself such a question—this chapter will most probably not answer it. Only a few, if any, websites and products are so unique that the customers will run off their feet to find a path to their web pages and place orders online. Because of the most serious competition ever, in almost every market niche, attracting visitors to your website becomes an essential task to gear the business up.

What can be Advertised?

This in fact, depends on your advertising and marketing strategy. One can say at least three types of advertisement may attract more visitors to your website.

First, the website itself can be advertised. Potential visitors should be given descriptive and attractive information about the website, and about products and services they can get there.

Secondly, new and unique products can be advertised. This will stimulate potential visitors' interest in products and services available...

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osCommerce Webmaster's Guide to Selling Online
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