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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

By : Vadym Gurevych
4.3 (4)
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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

4.3 (4)
By: Vadym Gurevych

Overview of this book

If you have an osCommerce-based online business, you need this book. Packed with expert guidance on all aspects of building a better online, this book will make your store stand out from the crowd.All approaches and techniques described here are proven to have worked well for successful osCommerce-based online businesses among the, over 650, all around the globe with which the author has been actively involved as developer, project manager, or online business consultant.osCommerce is an open-source e-commerce solution written in PHP and MySQL that can be set up on various platforms. More than 10,000 businesses and sole traders all around the world benefit from its features and flexibility. The importance of the osCommerce community consisting of over 100,000 can not be stressed enough as this is where both online merchants and web developers can communicate and find solutions. There are many "contributions" ?¢‚Ǩ‚Äù modules for osCommerce that further extend its functionality ?¢‚Ǩ‚Äù making it suitable for almost every business's requirements.
Table of Contents (18 chapters)
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osCommerce Webmaster's Guide to Selling Online
Credits
About the Author
About the Reviewer
Preface
13
Afterword

Chapter 3. Search Engine Optimization

In the previous chapter, we reviewed several methods of getting more visitors to the website. In this chapter, we will emphasize probably one of the most important tool for an e-commerce store—Search Engine Optimization (SEO).

What is SEO? SEO is a set of methods, techniques, and actions intended to make the website (online store) easily accessible and indexed by search engines, so that the search engines list the website higher in search results on certain queries run by visitors and prospective customers.

We will discuss why SEO is actually so important, the main benefits of having the online store optimized for search engines, and of course review tips and tricks for how to optimize an osCommerce online store for search engines. We will also review aspects of performing website's SEO on your own, and hiring a professional SEO consultant.

Why SEO?

Search Engine Optimization or SEO is an important part of a marketing strategy of almost any e-commerce website...

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