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Book Overview & Buying
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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
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In the previous chapter, we reviewed several methods of getting more visitors to the website. In this chapter, we will emphasize probably one of the most important tool for an e-commerce store—Search Engine Optimization (SEO).
What is SEO? SEO is a set of methods, techniques, and actions intended to make the website (online store) easily accessible and indexed by search engines, so that the search engines list the website higher in search results on certain queries run by visitors and prospective customers.
We will discuss why SEO is actually so important, the main benefits of having the online store optimized for search engines, and of course review tips and tricks for how to optimize an osCommerce online store for search engines. We will also review aspects of performing website's SEO on your own, and hiring a professional SEO consultant.
Search Engine Optimization or SEO is an important part of a marketing strategy of almost any e-commerce website...
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