-
Book Overview & Buying
-
Table Of Contents
osCommerce Webmaster's Guide to Selling Online
By :
Most of the websites that sell products online try to create detailed product descriptions and publish extensive product information. They are concentrated on products and obviously pay much attention to having all product names, model numbers, descriptions, images, and (what's more important) prices correct.
So when a user comes to the website, and then comes back again some time later—the only noticeable change would be seeing new products and updated prices. It isn't that bad and it will work well for many online stores, but there are ways to improve the situation, increase user's interest in coming back to the website more often, and so improve online sales.
In this chapter, we will review various ways of using dynamic content in osCommerce to make users come back to the website more often, to stimulate their interest in the website and products it sells, convert visitors into customers, and eventually into repeat customers.
We will also consider...
Change the font size
Change margin width
Change background colour