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Book Overview & Buying
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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
By :
Once a prospective customer visits an online store, there are reasons to buy or not to buy products. Product price is one of the most important factors of course, but yet many other factors also affect a customer's decision.
The customer has certain needs and is trying to satisfy those needs by buying products online when he or she visits the online store website. Hence one of the most important factors affecting the purchase decision is the customer's confidence in the fact that the product will address his or her needs now and possibly in the future.
Another very important factor is whether the customer feels comfortable about buying online in general, and buying products online from that online store in particular.
In order to convince customers to buy products, an online store has to buy their confidence in the first place.
Comparing online and off-line buying processes, it's easy to see why customer's confidence is one of the key factors affecting...
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