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  • Book Overview & Buying osCommerce Webmaster's Guide to Selling Online
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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

By : Vadym Gurevych
4.3 (4)
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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

4.3 (4)
By: Vadym Gurevych

Overview of this book

If you have an osCommerce-based online business, you need this book. Packed with expert guidance on all aspects of building a better online, this book will make your store stand out from the crowd.All approaches and techniques described here are proven to have worked well for successful osCommerce-based online businesses among the, over 650, all around the globe with which the author has been actively involved as developer, project manager, or online business consultant.osCommerce is an open-source e-commerce solution written in PHP and MySQL that can be set up on various platforms. More than 10,000 businesses and sole traders all around the world benefit from its features and flexibility. The importance of the osCommerce community consisting of over 100,000 can not be stressed enough as this is where both online merchants and web developers can communicate and find solutions. There are many "contributions" ?¢‚Ǩ‚Äù modules for osCommerce that further extend its functionality ?¢‚Ǩ‚Äù making it suitable for almost every business's requirements.
Table of Contents (18 chapters)
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osCommerce Webmaster's Guide to Selling Online
Credits
About the Author
About the Reviewer
Preface
13
Afterword

Chapter 5. Building Customer Confidence

Once a prospective customer visits an online store, there are reasons to buy or not to buy products. Product price is one of the most important factors of course, but yet many other factors also affect a customer's decision.

The customer has certain needs and is trying to satisfy those needs by buying products online when he or she visits the online store website. Hence one of the most important factors affecting the purchase decision is the customer's confidence in the fact that the product will address his or her needs now and possibly in the future.

Another very important factor is whether the customer feels comfortable about buying online in general, and buying products online from that online store in particular.

In order to convince customers to buy products, an online store has to buy their confidence in the first place.

Comparing online and off-line buying processes, it's easy to see why customer's confidence is one of the key factors affecting...

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osCommerce Webmaster's Guide to Selling Online
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