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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
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It's natural that the design of an e-commerce website, its visual look, feel, and appearance, play a major role in the sale process. Product specification and price play an even more important role, but it's the design that can make the whole online sales process smooth and easy, or so very complicated that the customer may even leave the site.
Effective design of an online store is a sales and marketing instrument and should be used accordingly, to improve the customer's experience with the online shop in general and increase online sales in particular. Visual impressions can affect the customer's decisions, and for an e-commerce website, they should help achieve the main goal—to sell goods online.
This chapter is dedicated to various aspects of osCommerce design. What design is, how to use design to improve online sales, how to optimize design for different types of customers—all this has been put together here.
It should be noted that not all advice and ideas mentioned...
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