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  • Book Overview & Buying osCommerce Webmaster's Guide to Selling Online
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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

By : Vadym Gurevych
4.3 (4)
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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

4.3 (4)
By: Vadym Gurevych

Overview of this book

If you have an osCommerce-based online business, you need this book. Packed with expert guidance on all aspects of building a better online, this book will make your store stand out from the crowd.All approaches and techniques described here are proven to have worked well for successful osCommerce-based online businesses among the, over 650, all around the globe with which the author has been actively involved as developer, project manager, or online business consultant.osCommerce is an open-source e-commerce solution written in PHP and MySQL that can be set up on various platforms. More than 10,000 businesses and sole traders all around the world benefit from its features and flexibility. The importance of the osCommerce community consisting of over 100,000 can not be stressed enough as this is where both online merchants and web developers can communicate and find solutions. There are many "contributions" ?¢‚Ǩ‚Äù modules for osCommerce that further extend its functionality ?¢‚Ǩ‚Äù making it suitable for almost every business's requirements.
Table of Contents (18 chapters)
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osCommerce Webmaster's Guide to Selling Online
Credits
About the Author
About the Reviewer
Preface
13
Afterword

Chapter 7. Improving Product Catalog

Products advertised on an online store can be one of the best sell gears themselves. It's what the customers come searching for, and it's website navigation that makes a difference by helping customers find what they want or, instead, by confusing them. And it's Product Information that contains a very clear description of what the product is for and what are its specifications that makes a difference when the customer is about to buy a product.

By improving the product catalog in many ways, from online store navigation to product information, online merchants can significantly improve visitor-to-customer conversion rates.

Making Navigation More Obvious

Simple and obvious (natural) navigation through the product catalog is a key to converting more visitors into customers. If a customer is experiencing difficulties finding products in the catalog, there is a big chance the customer will choose to leave the site and try to find similar products somewhere...

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Tech Concepts
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Programming languages
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osCommerce Webmaster's Guide to Selling Online
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