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Book Overview & Buying
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Table Of Contents
osCommerce Webmaster's Guide to Selling Online
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Products advertised on an online store can be one of the best sell gears themselves. It's what the customers come searching for, and it's website navigation that makes a difference by helping customers find what they want or, instead, by confusing them. And it's Product Information that contains a very clear description of what the product is for and what are its specifications that makes a difference when the customer is about to buy a product.
By improving the product catalog in many ways, from online store navigation to product information, online merchants can significantly improve visitor-to-customer conversion rates.
Simple and obvious (natural) navigation through the product catalog is a key to converting more visitors into customers. If a customer is experiencing difficulties finding products in the catalog, there is a big chance the customer will choose to leave the site and try to find similar products somewhere...
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