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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

By : Vadym Gurevych
4.3 (4)
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osCommerce Webmaster's Guide to Selling Online

osCommerce Webmaster's Guide to Selling Online

4.3 (4)
By: Vadym Gurevych

Overview of this book

If you have an osCommerce-based online business, you need this book. Packed with expert guidance on all aspects of building a better online, this book will make your store stand out from the crowd.All approaches and techniques described here are proven to have worked well for successful osCommerce-based online businesses among the, over 650, all around the globe with which the author has been actively involved as developer, project manager, or online business consultant.osCommerce is an open-source e-commerce solution written in PHP and MySQL that can be set up on various platforms. More than 10,000 businesses and sole traders all around the world benefit from its features and flexibility. The importance of the osCommerce community consisting of over 100,000 can not be stressed enough as this is where both online merchants and web developers can communicate and find solutions. There are many "contributions" ?¢‚Ǩ‚Äù modules for osCommerce that further extend its functionality ?¢‚Ǩ‚Äù making it suitable for almost every business's requirements.
Table of Contents (18 chapters)
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osCommerce Webmaster's Guide to Selling Online
Credits
About the Author
About the Reviewer
Preface
13
Afterword

Chapter 9. Increasing the Turnover via Promotions and Special Offers

Advertising promotions and discount offers may seem like the most obvious and easiest way to increase the number of customers and orders to increase the turnover of an online store.

This is because even though the customers may get a better price on certain products or services during the promotion period, or buy products at a discounted price, it doesn't mean the online store will start losing profits if it runs a promotion campaign or allows customers to buy certain products at a discounted rate. The profitability level may be affected of course, and the relative amount of profit compared to the turnover per period might get decreased, but profit figures will most probably go up when running a properly planned promotion campaign.

A promotion campaign can be run for a product or group of products, and usually provides certain special options when making a purchase, like for example discounted product price, special delivery...

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