Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Chapter 10. Testing Your Site and Monitoring Your Progress

Once you have built your website and started promoting it, you'll want to monitor your progress to ensure that your hard work is yielding both high rankings, search engine visibility, and web traffic. In this chapter, we'll cover a range of tools with which you will monitor the quality of your website, learn how search spiders interact with your site, measure your rankings in search engines for various keywords, and analyze how your visitors behave when they are on your site. With this information, you can gauge your progress and make adjustments to your strategy.

Obviously, you'll want to know where your web traffic is coming from, what search terms are being used to find your website, and where you are ranking in the search engines for each of these terms. This information will allow you to see what you still need to work on in terms of building links to the pages on your website.

There are five main tools you will use to analyze...