Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Broken Link Checker


One of the best kept secrets among power bloggers and serious SEO professionals that work in the WordPress environment is the Broken Link Checker plugin. The Broken Link Checker plugin constantly monitors your site for broken links and offers you speedy and simple choices for addressing the invalid links. The Broken Link Checker will monitor both your internal and outgoing links, even links in user comments and images.

See the following screenshot showing the Broken Link Checker's admin area. Broken links are listed and the plugin offers you several administration options for addressing the invalid link.

If the plugin finds any that are no longer working, you will see a number inside of a black circle next to Broken Links in the left navigation bar of your admin panel. If you click on the link, you will be taken to a page that lists all of the links that were not working properly last time they were checked. The error status for each link is displayed, along with the amount of time the link has been broken. Underneath each link, you will have the option of editing the URL, unlinking it, or telling the plugin that it is not broken. The page on which the link appears is also provided. Below the page title, there are options to edit the article, put it in the trash, or view it.

This plugin is essential for nearly any site, especially large sites and sites that allow public commenting on posts. It would be overly burdensome to check all of the links on your WordPress website manually on a regular basis. Remember that search engines are all about the user experience: search engines reward sites that keep broken links to a minimum. You can change the options in Broken Link Checker to tell the plugin how often you want your links checked and it runs in the background so you never have to think about it unless a broken link is found. The Broken Link Checker plugin can be downloaded from http://wordpress.org/extend/plugins/broken-link-checker/.